Paul Farrell

A graphic designer, illustrator and printmaker, Paul Farrell's visual language is built on bold colour, pattern and geometric play. His work draws on the energy of popular graphic culture, turning everyday shapes into striking, playful compositions. Over the course of his career, this British designer's approach has led to collaborations with major international brands and cultural institutions, spanning fields as varied as packaging, publishing, fashion and product design.

For Architoys, Paul Farrell designed LongAnimals, a set of colourful geometric wooden blocks that can be assembled into graphically illustrated animals with distinctively long bodies and limbs — from a long-armed sloth to a winding snake. True to his playful, image-driven style, the toy invites open-ended building and imaginative discovery for children and adults alike.